1. Philosophy
Complete convenience and value for money targeted at brand conscious adults

2. Unique Selling Points
Bandridge offers a range of unique selling points such as OFC copper conductors, shielded conductors and color coded plugs.

3. Packaging
The Bandridge packages are outstanding and timeless. There is non-technical text and has a fast and easy product group identification.

4. Assortment
Bandridge offers products in several ranges such as: video, audio, antenna, computer, power and care.