Our mission
Our mission is to market high-quality accessories that not only look great but also create maximum margin and value. We aim to become the leading accessory company worldwide, providing an attractive concept as well as a safe and challenging environment for employees, customers and suppliers.
Our Products
Are produced under conditions doing no harm to the environment and it's employees. Being of high quality, produced in a modern, advanced way and meeting Consumer requirements
Our Price level
Is value for money, making it affordable to most end users, leaving enough margin to both distributors and retailers.
Our Packaging
Is offering the highest space efficiency, with clear explanation to the user what the product is for. It consist of material which meets common, environmental, regulations
Our Customers
Are served by using distributors as they are part of our operations. Therefore we listen to them, try to meet their requirements and treat them with respect. Their success is our success and therefore we like to have close cooperation with them.
Our Employees
We offer to our employees a safe and inspiring working environment; challenging with enough space to develop themselves. We do not accept discrimination on gender, race, religion, political convince etc.
Our Suppliers
Are part of our operations. We want to treat them fair and are highly committed to long term cooperation. In return we expect them to work in line with our mission.
Our Environment
We want to contribute to the development of the environment we work in. Meaning that we will not disturb it by being there and support local initiatives. Added to that we take our economical responsibilities by constantly expanding which leads to job creation.
This will help us achieve our goals in 2010, and will result in a healthy company from which all stakeholders will benefit.